<p>about us</p>

about us

<p>Audrey Ajakaye</p>

MEET OUR CEO

Audrey Ajakaye

Itch. Scratch. Guilt. Repeat.

Audrey Ajakaye, the youngest Ivy League-educated CEO in the cosmeceutical industry, created Audaja from her personal experience with chronic eczema from birth.

As a National Eczema Ambassador and advocate, Audrey helped pass the Safe Step Act Bill to make professional skincare solutions accessible to everyone. She created LoveMySkin app, an AI-based skin disease and skin wellbeing app and produced "Mind the Skin" podcast, a platform for skin well-being.

Audrey is passionate about sharing how she achieved skin well-being with others facing similar challenges. Her vision is rooted in offering professional-grade, dermatologist-tested and recommended skincare solutions for all skin types and skin tones, especially those with sensitive and melanin-rich skin.

Audrey spent years researching and working closely with Dermatologists and Formulation Chemistry experts to create the Audaja professional-grade skincare line.

Through Audaja, she empowers others to maintain healthy, radiant skin with a simple, science-backed routine that supports overall skin well-being.

Audrey is on a mission to make skin well-being a reality for everyone!

At the heart of our approach is the 4-Barrier System™️, designed to address the core needs of sensitive and reactive skin: Protect: Strengthen your skin’s natural barrier against external irritants. Repair: Replenish and restore moisture to soothe dryness. Balance: Support a healthy skin microbiome for overall harmony. Respond: Calm visible signs of stress and discomfort.

Physical Barrier

The skin's structural wall (ceramides, lipids, cell structure)

chemical Barrier

pH levels and protective acid mantle

MiCRobiome Barrier

Diversity and balance of beneficial bacteria

Immunological barrier

Immune response regulation

The Science

At the heart of our approach is the 4-Barrier System™️, designed to address the core needs of sensitive and reactive skin:


Protect: Strengthen your skin’s natural barrier against external irritants.


Repair: Replenish and restore moisture to soothe dryness.


Balance: Support a healthy skin microbiome for overall harmony.


Respond: Calm visible signs of stress and discomfort.

About

mind the skin

Mind the Skin is a pioneering force in the beauty industry, known for its innovative approach to skincare science and technology, particularly in addressing complex skin conditions. The brand stands out for its commitment to inclusivity, ensuring high-quality skincare solutions are accessible and affordable to a wide audience. With a focus on redefining beauty standards, Audaja is reshaping the landscape of premium skincare.

Our skincare products are dermatologically tested and approved, they are designed to deliver active ingredients directly into the skin to improve specific skin conditions, such as acne, wrinkles, or hyperpigmentation or to maintain/protect your youthful and glowing skin, with visible results in 2-3 weeks. Our products contain proven and effective ingredients such as Vitamin C, Ferulic Acid, Salicylic Acid, Hyaluronic Acid, Glycolic Acid, Green Tea Extract, and other high-performance ingredients.

0%
People with eczema experience anxiety or depression related to their condition.
0%
People with eczema experience anxiety or depression related to their condition.
0%
People with eczema experience anxiety or depression related to their condition.
0%
People with eczema experience anxiety or depression related to their condition.

REAL RELIEF
FOR BODY & MIND

Our approach recognizes that eczema isn't just skin-deep. Mind The Skin addresses both the physical and emotional aspects of eczema through our innovative four-barrier system and mindful formulations.

Developed with insights from psychodermatology—the science of the mind-skin connection—our patches help break the cycle of stress, inflammation, and anxiety that characterizes eczema.*Based on clinical evaluations and user experience studies. Results may vary.

1 National Eczema Association, "Eczema and Emotional Wellness Survey," 2023.

2 National Eczema Association, "Eczema and Emotional Wellness Survey," 2023.

3 National Eczema Association, "Eczema and Emotional Wellness Survey," 2023.

4 National Eczema Association, "Eczema and Emotional Wellness Survey," 2023.

Learn More

Have a question?

Contact Us

What makes Mind The Skin different from other sensitive skin brands?

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What is the 4-Barrier Complex™?

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How soon will I see results?

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Can I use these products with my prescription treatments?

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Are your products safe for very sensitive, eczema-prone skin?

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What if my skin reacts to one of your products?

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Are your products fragrance-free?

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Are your products non-comedogenic?

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Do you offer international shipping?

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